Wednesday, May 10, 2006

cracker up the biz, cream up the sex

SEX sells. Period.
The flesh trade is seen as the oldest occupation alive, surviving generations of wars, recessions and natural disasters. However, sex has evolved- from a paid ‘contract’ between a man and a woman (or man-man, or woman-woman- whatever the scenario maybe) to sexual elements capable of spurring up the buying power. In fact children too are lured into such evolution.
Manufacturers of products, ranging from innocent dolls to perfumes, have strapped on to the sex attraction, thus possibly risking younger children to be exposed to adult related materials.
While Barbie was told to be ‘less shapely’ and even asked to ‘cover up’ in some countries, the latest to be lambasted by the public is British retailers BHS. Padded bras were added to the tops while sexy knickers were made available at their under-10 girls counters.
Such attitude by business makers has received stern words by British political party, Tory, official David Cameron.
“I’m concerned by the impact on children of the increasingly aggressive interface of commercialisation and sexualisation,” Mr Cameron was quoted.
“I’ve no desire to wrap kids in cotton wool. Growing up is about finding out what goes on in the real world but the protection of childhood innocence against premature sexualisation is something worth fighting for,” he added.
Film makers in Hollywood too have jumped on the sex bandwagon for years, in a bid to earn profits by showing some flesh. Even Music TV (MTV) ought to be blamed for their offerings of raunchy clips towards their targeted audience, mostly young teens all over the globe.
Heck, even singers and songwriters ought to be blamed. ‘Where is the love’ sung by Black Eyed Peas shows sheer hypocrisy of the group, blaming the media and everything else for ruining the moral delinquency in the lyrics but later come up with sexily seductive songs about their ‘humps’.
Can they, or in fact all manufacture-ring organisations be blamed? It is a business at the end of the day and as long as it is ‘legal’, anything sells.
The impact on children will be great, as this can be seen by the increasing number of juvenile cases, both in third world and developing countries. A study showed UK teens have lowered the age bar for sex to 15, and it could very well drop within the next 10 years or so.
Even the stringiest legislation cannot overcome the problem and it now lands in the hands of the consumers who could in their way make a difference. But then again, people are comfortable with what is being offered and it seems no one is very perturbed over the issue.
Thus, its true- the best way to cracker up your business is by creaming up the sex.

-The Man Who Sold The World-

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